Who does most of the shopping in your house? Who makes most of the buying decisions? Along with most households in the UK it's probably mum.
What that means is that organisations that want to sell to mums would benefit from the insight those mums could offer them - whether that's offering their opinion on a new product they are going to launch or telling a company what they think of a service aimed at mums.
Our recent projects have included accompanied shops for a large supermarket chain, product reviews and spreading the word campaigns for a leading baby retailer and interactive research for a television channel.
On each of these occasions the insight our mums provided information that allowed each organisation to move forward with a strategy that would be better aimed at their target audience.
You can find more information about what we do on our website.