Thursday, 22 August 2013

The winning idea - Cultured Kids Travel Kit

As part of The Big Mum Opinion we asked mums (and dads and grandparents) to come with an idea for a product or service that would make parents' lives easier.

Our panel of judges, including Soreen Managing Director Paul Tripp; inventor and founder of Brother Max, Jonathan Gold; top blogger Nickie O’Hara; and entrepreneur and founder of Gillian Nissam plus the MumPanel team, looked at over 1200 fantastic ideas.

There were so many brilliant ideas including an iPhone Advisor App for reviewing family-specific attractions and destinations and a marketing labelling scheme to make it easier for parents to identify child-friendly food products, i.e. those which contain low salt, sugar and additives.

It was very difficult to choose a winner as there were so many great suggestions but one particular idea really resonated with the parents on the panel.

We choose Laura Harris, from Andover in Hampshire, as our winner. Laura came up with the idea of The Cultured Kids Travel Kit – a pack of destination-led activities for children between ages two and 12 that aims to educate them about the country they are travelling to in a fun and entertaining way. It’s a simple idea which will be straightforward to develop and implement.

As well as winning £150 of high street vouchers we're helping Laura promote her idea to brands. We know tour operators and travel companies would be perfectly positioned to help parents keep their children entertained and create a stress-free holiday.

The full report from The Big Mum Opinion will be available in September 2013.  Email if you would like more information when the full report is released.