In the last few years there has been a real movement in the UK to get our children eating healthier food – whether that’s moving them away from a junk food, processed diet or improving the food they eat at school every day. One change we’ve seen is that some food manufacturers are taking on this idea and communicating healthy messages on their food. I was recently in the supermarket with my daughter and she spotted Yoplait yogurts.
Yoplait want to emphasise the goodness in yogurt and they do this by featuring a big bone on the front of their pots. My daughter immediately spotted the bone and told me that yogurt made her bones healthy because of calcium. This allowed me to open up a conversation about healthy eating and food choices and it was good to know that the education she is getting at both home and school is getting through.
One of the many positive benefits of this kind of messaging is that my daughter pesters me for that product – rather than a chocolate bar or junk food. We’re currently working with Soreen on new product development and as we’ve being doing consumer and market research we’re seeing an increasing trend of the introduction of healthier alternatives for children.