Monday, 27 February 2012

Mum insight round up

So what’s been happening in the world of mums and marketing in the last week?

Today we’ve been hearing about the problems mums are having when they want to return to work because of the crippling cost of childcare in the UK. Although there are some regional variations, the average cost of a full time nursery place is around £11-15,000 a year. This has a significant impact on a mum’s decision to return to work, especially if she works in a low paid profession where her childcare costs could outweigh what she earns. Wondering what that has to do with marketing? Whether a mum works, or doesn’t, affects household income and buying decisions.

We also got an insight into the future a baby born in 2012 might face. Apart from the startling fact that they’ll probably need between £60,000 to £123,000 to get through university (financial services companies marketing to parents take note!) it reveals some insights that may help with product development – for example we’re moving towards a cashless society.

And Facebook made a bit of a boob when it removed photos of mothers breastfeeding.

Finally if you haven’t had a chance to catch Pregnant in Heels on Bio channel then we can highly recommend it. It’s all about New York maternity designer and concierge, Rosie Pope and her very demanding and very pregnant clients. As hilarious as it is to watch their insane demands (9 months pregnant – plan me a wedding! No godparent – I want Lord Wedgwood to be the godfather!) it does show you what a very busy mum has to juggle.

We’d love to hear any interesting mum related info you’ve found this week.

Wednesday, 8 February 2012

CLIC Sargent #dosomethingyummy

This month we're working with CLIC Sargent on a spreading the word campaign to raise awareness of Yummy Mummy Week.

This week will see the second link up of bloggers sharing their personal perspectives on children and family. The blogging campaign is supported by activity on twitter under the hashtag #dosomethingyummy in the run up to Yummy Mummy Week 10-18th March.

Will you get involved?

Friday, 3 February 2012

Soreen Lunchbox Loaves

Last month Soreen launched another delicious product, Lunchbox Loaves.

They are perfect for school lunches or just a snack at home and come in both malt and banana flavour.

The loaves meet the Government's food based nutritional standards, each bar is less than 100 calories and less than 0.3g saturated fat.

MumPanel played a part in developing the product with our mums testing different versions of the product and giving their feedback.

Wednesday, 1 February 2012

What can MumPanel do for your business?

Who does most of the shopping in your house? Who makes most of the buying decisions? Along with most households in the UK it's probably mum.

What that means is that organisations that want to sell to mums would benefit from the insight those mums could offer them - whether that's offering their opinion on a new product they are going to launch or telling a company what they think of a service aimed at mums.

Our recent projects have included accompanied shops for a large supermarket chain, product reviews and spreading the word campaigns for a leading baby retailer and interactive research for a television channel.

On each of these occasions the insight our mums provided information that allowed each organisation to move forward with a strategy that would be better aimed at their target audience.

You can find more information about what we do on our website.